We often run into situation when people say the product photo is misleading, it is not the color they thought they bought! I'm going to point out the fact that everything does look differently in different lighting, not just on the photos, but we experience it in real life every minute.
When we sell a product, we obviously want to present the best angle the product can look online. Does that mean the photo is deceptive? Maybe there are cases that can be true. But often it is caused by different lighting.
For example, I took photos of the soap on the same wooden table outside my backyard only few minutes apart and rotated to get different angles of lighting. When the soap is under direct sunlight, the contrast and color saturation are over the top. But when I turned the soap to let it be under shade from another angle, it looks totally different.
If it's my choice to list this product for sale, I usually chose the one on the left. But that's not to say the photo on the right is misleading or deceptive. Objects do look more saturated and ultra contrasted under direct sunlight in real life. In fact, the same object will never look the same in real life, the color balance and contrast are always changing. It is not a right or wrong situation, it's more like preference and choice.